PPC Search Advertising Best Practices

What's the best approach for your PPC search advertising campaign? The answer depends on your objectives and your budget. Here are some best practices, based on our extensive experience.

When is Targeted Search Traffic the best choice?
Advertisers looking for highly qualified traffic of users should buy targeted search traffic. Targeted search traffic can range anywhere from $0.15 to $1.00 CPC on the AdOn Network.

When are Run-of-Network Text Ads the best choice?
Advertisers who are looking to increase unique visitors to their website and supplement their organic traffic, but don't necessarily need conversions, should be buying run of network text ads. Run of network text ads can range anywhere from $0.005 to $0.02 CPC.

When is Pop-under Traffic the best choice?
Direct response advertisers looking to drive users to their site through qualified contextual traffic should buy pop-under ads on the AdOn Network system. AdOn's superior targeting technology allows advertisers to contextually target their campaigns to users who are more likely to be potential customers.

When is Email Traffic the best choice?
Advertisers looking for highly targeted categorized traffic should be buying email traffic. Email traffic has very high conversion rates and can range from $1.00 to $3.00 CPC.

How do you optimize a PPC search advertising campaign?

The first step to optimizing your campaign is understanding the metrics necessary to meet your campaign objectives. The second step is to use AdOn's conversion pixel or a third-party pixel to track the performance of your campaigns. With this performance data, you can identify which targeting options are working and which are not, and make the necessary adjustments to provide the best return on your investment. AdOn's experienced account representative team is always available to help you optimize your PPC search advertising campaigns in every way.

How do I choose keywords for my campaign?
To get the best results for your PPC search advertising campaigns, choose keywords that are the most relevant. There are several tools in the market (e.g. Wordtracker, AdWords) that help you get keywords based on your specific website or a category. AdOn's account representative team is always ready to help you develop a list of relevant keywords.