AdOn Safeguard

We adopt strict measures to ensure traffic quality and mitigate fraud, malware distribution and keep AdOn’s network safe for our advertisers and publishers. The AdOn Safeguard is a strict quality control measure we apply to:

  • Ensure traffic quality
  • Mitigate fraud and malware distribution
  • Defend against malicious, harmful and inappropriate ads.

AdOn Safequard take a three pronged approach consisting of:

  • manual review and verification of each and every ad
  • automated checks against black listed domain
  • third-party testing.

Our advertiser representative team goes through a 17-point inspection of each campaign prior to its launch to ensure that every ad is checked for appropriateness. This service complements our ongoing fraud-prevention methods, including both automated and manual detection processes.

Our internal malware checking continuously checks all ads and traffic sources in the adon network with malware lists such as google safebrowsing to ensure that any malicious activity is immediately detected and stopped before it comprimises the network.

We work closely with Dasient who continuously reviews the contents of ads that are hosted on, or redirected to, external ad servers outside of the AdOn Network environment. AdOn Safeguard’s Dasient service can detect particularly malicious activity such as drive-by downloads, malvertizing and other types of harmful activity.

Once a harmful ad is detected, we immediately shuts down the ad campaign associated with that ad and investigate the advertiser’s account to identify the source of the problem and takes appropriate action to remove them from the network.