* Not all network partners offer all ad type options.


Campaign Management


What are Pop-Under Ads?

Pop-Under Ads combine the keyword targeting of CPC (Cost-Per-Click) advertising and the cost-effectiveness of CPM (Cost per Thousand) advertising. Pop-Under ads are sold on a cost-per-view basis with bids starting at $.005 per-view (impression). You only pay when a consumer views your ad or Website!

There are multiple Pop-Under ad types to choose from:

Keywords
1. You may bid on a keyword only if it is reasonably related to the products or services on your Website.
2. You may bid on a "location only" keyword such as 'Florida' or 'Palm Beach' only if your Website has a reasonable amount of content related to that location. Locations can be used in conjunction with another word, for example, 'Phoenix golf'.
3. The word 'free' in conjunction with another word can only be used if the visitor can actually get something free at your Website.
4. The word 'free' as well as superlatives (best, cheapest, greatest etc.) may not be used by themselves.
5. Adult sites are allowed, however, only obviously adult-related keywords/target will be accepted. Generic terms may not be used for adult-related sites.
6. Websites promoting the following are strictly prohibited: child pornography, abuse of children, women, men or animals, hate or intolerance against any race/nationality, violence, and criminal activity.
7. Symbols (!$%#) are not allowed. Keywords can have no more than 1 exclamation point. However, common uses of ampersands are acceptable (Barnes&Noble;, etc.).
8. URLs must be functional and lead to an active page. "Under Construction" pages are not considered active pages.
9. You may not disable the 'back button' in the consumer's browser.
10. The maximum length for URLs is 400 characters.

Titles & Descriptions (Search Listing Campaigns Only)
1. Titles and descriptions must be relevant to the Website content.
2. Proper spelling, capitalization, punctuation, and sentence structure are required.
3. Phrases may be used as long as they contain proper spelling and capitalization.
4. All caps and excessive symbols are not acceptable.
5. No offensive or inappropriate language will be allowed.
6. The maximum length for titles is 50 characters.
7. The maximum length for descriptions is 250 characters.

Tips for Choosing Keywords & Writing Effective Listings
1. Choosing more generic keywords will help drive traffic. Choosing specific keywords, however, may provide you with the best ROI. For example, use 'computer monitor' not 'computer' if you sell monitors.
2. Use singular versions of keywords as opposed to plural. For example, choose �cleveland grocery store� over �cleveland grocery stores�.
3. You can include up to 30,000 keywords, in up to 3,000 listings, within up to 300 campaigns.
4. The best landing pages for your listings are clear, concise and attractive to consumers.
5. The best performing titles and descriptions (Search Listing Ad campaigns only) are concise, factual, and descriptive of the information that the visitor will find when they arrive at your Website. You should include keywords in your titles and descriptions whenever possible.
6. Use a unique call-to-action in your descriptions (Search Listing Ad campaigns only), for example, 'Order now to save on DVDs' rather than 'order now'.
7. All keywords, except within CPC campaigns, are now �exact match� keywords. Wildcard characters such as �*� will no longer expand your keyword to match multiple words (i.e. �discount*� will not match �discount_televisions� or �discount_shoes�. You must enter �discount_televisions� as a specific keyword.). CPC campaigns still allow the broadmatch ability.

1. Traffic Source Selection. By utilizing the ROI tracking feature in conjunction with the Traffic Source Selection feature, you have the ability to deactivate traffic sources that are not converting well for you.
2. Competitor Block. The Competitor Block allows you to block access for up to eight Websites to insure that your competitors will not view your ads and increase your advertising costs.