AdOn Network Enhances Click Fraud Prevention Tool

Reporting upgrades include enhancements to Traffic Source Selection feature

PHOENIX - October 25, 2006 - AdOn Network, a leader in providing innovative keyword-targeted advertising solutions for advertisers and publishers, today announced enhancements to its Traffic Source Selection tool, a key component in AdOn Network's ad management platform that allows advertisers to actively guard against click fraud while optimizing their campaigns and improving their return on investment (ROI).

AdOn Network's Traffic Source Selection feature allows advertisers to select their traffic sources bases on the performance of each individual traffic source. Used in combination with the ROI Tracking feature, advertisers have the ability to select only the traffic sources with the highest conversion rates.

As part of the completely redesigned reporting section, the Traffic Source Selection tool is now directly integrated into the Traffic Source Report page. Advertisers no longer have to view their ROI reports and modify their traffic sources on separate pages. Combining the functionality of these two features creates a more intuitive approach, allowing advertisers to have one-click access to removing traffic sources with low conversion rates.

"AdOn Network has always been at the forefront of click fraud prevention with our Traffic Source Selection tool," said Chad Little, CEO of AdOn Network. "We place a premium on providing advertisers with innovative solutions to fight click fraud and create advertising campaigns that generate the best-possible ROI. The enhancements to the Traffic Source Selection tool simplify the process for the advertisers to both optimize their campaigns and fight click fraud."

In addition to the upgrades to the Traffic Source Selection tool, the redesigned reports provide advertisers with more flexibility and control in generating critical reports to evaluate the success of their campaigns. Key enhancements include: