AdOn Network Offers Advertiser Retargeting Option

Advertiser Retargeting provides advertisers with additional opportunities to communicate to their potential customers

PHOENIX - January 4, 2007 - AdOn Network, a leader in providing innovative keyword-targeted advertising solutions for advertisers and publishers, today announced the release of the Advertiser Retargeting feature which provides advertisers the opportunity to communicate to their customers after the customer has visited their Website.

The Advertiser Retargeting feature allows advertisers to target customers who have visited their Website and subsequently display a Pop-Under ad to them when they visit another site within AdOn Network.

In order to enable the Retargeting feature, advertisers place an AdOn Network tracking pixel on their Website. When a potential customer visits their Website, the tracking technology identifies that customer and tracks their browsing activity within AdOn Network. In order to maximize the effectiveness of the retargeted ads, advertisers have the option of customizing the frequency at which their ads will be displayed to the customer.

"Advertiser Retargeting benefits advertisers by creating additional opportunities for them to communicate with customers that have already indicated an interest in their product or service," said Chad Little, CEO of AdOn Network. "As a result, Retargeting increases brand recognition and ultimately improves conversions."

The Advertiser Retargeting option is a significant addition to AdOn Network's robust campaign customization features which include:

• Behavioral Targeting
• Contextual Targeting
• Advertiser Retargeting
• Frequency Capping
• Geo-Targeting
• Start and End Dates
• Day-Parting
• Daily, Monthly and Overall Spending Caps